152 Power Words for Luxury Hotels and Brands

Photo by Freshh Connection on Unsplash

Photo by Freshh Connection on Unsplash

What makes a luxury hotel stand out from the rest?

Luxury hotels give guests a curated and personal experience, of course.

But before guests can experience your hotel, they must be lured in by the words you use on your website, ads, social media, emails, and brochures.

Here are 152 power words lifted from real marketing materials of luxury hotels and brands. These words signal to your guest that you provide a true luxury experience.

Try them out for yourself.

Verbs

  1. Accomodate

  2. Blending

  3. Breathe in

  4. Capture

  5. Continue with

  6. Dine

  7. Discover

  8. Enhance

  9. Ensure that

  10. Escape

  11. Fall in love

  12. Festooned

  13. Inspire

  14. Linking

  15. Navigate

  16. Nourish the soul

  17. Opt for

  18. Overlook

  19. Prepared

  20. Redefine

  21. Rejuvenate

  22. Revel in

  23. Rooted in

  24. Runs the length of

  25. Set the tone

  26. Sink into

  27. Stretches

  28. Surprise

  29. Uncover

  30. Unwind

  31. Wander

  32. Warm the soul

  33. Whet your appetite

  34. Wow

Nouns

  1. A wonderful memory

  2. Ambiance

  3. Aura (of…)

  4. Beauty

  5. Color palette

  6. Comfort

  7. Destination

  8. Enduring tradition

  9. Epitome

  10. Established history

  11. Exclusivity

  12. Experience

  13. Fantasy

  14. Flavors

  15. Grandeur

  16. Heritage

  17. Homemade recipes

  18. Hospitality

  19. Indulgence

  20. Local fare

  21. Natural beauty

  22. Refinement

  23. Splendor

  24. Style

  25. Vibrant blend

Adjectives

  1. ___-inspired

  2. ___-worthy

  3. Acclaimed

  4. Alfresco

  5. Alluring

  6. Aromatic

  7. Award-winning

  8. Balanced

  9. Breathtaking

  10. Classic

  11. Contemporary

  12. Cozy

  13. Crafted

  14. Culinary

  15. Curated

  16. Customized

  17. Dainty

  18. Dazzling

  19. Dedicated

  20. Discreetly

  21. Distinguished

  22. Eclectic

  23. Enviable

  24. Epicurean

  25. Expert

  26. Extraordinary

  27. Famous

  28. Flawless

  29. Genteel

  30. Grand

  31. Grandiose

  32. Hand-crafted

  33. Heartwarming

  34. Incredible

  35. Intimate

  36. Inviting

  37. Lavish

  38. Legendary

  39. Locally-sourced

  40. Lovely

  41. Luxe

  42. Magnificent

  43. Moody

  44. Original

  45. Painstakingly

  46. Personal

  47. Plush

  48. Private

  49. Quiet

  50. Quintessential

  51. Rare

  52. Raw

  53. Refined

  54. Reimagined

  55. Remarkable

  56. Restful

  57. Romantic

  58. Seamlessly

  59. Secluded

  60. Signature

  61. Sophisticated

  62. Spacious

  63. Spectacular

  64. Stellar

  65. Storied

  66. Stunning

  67. Sunlit

  68. Tantalizing

  69. Thoughtful

  70. Timeless

  71. Traditional

  72. Unforgettable

  73. Unparalleled

  74. Unsurpassed

  75. Warm

Phrases

  1. …is advised

  2. Be sure to…

  3. Begin your journey

  4. Elevated the concept

  5. Follow (this) up with...

  6. Has been in existence

  7. Hotel ___ invites you to…

  8. Inquire about…

  9. One for the books

  10. Our quest for...

  11. Presides over the (… kitchens, etc.)

  12. Produced in-house

  13. Round out the menu

  14. Some of the world’s finest…

  15. Take a peek

  16. We are proud to have been (chosen…)

  17. We regard it as an art

  18. We welcome...

Feeling inspired? Which words speak to you the most?