Amanda Horiuchi

copywriting and content for hospitality and tourism businesses

Travel copywriting for more direct bookings


Want to capture more direct bookings for your hotel, lodge, attraction, or tour?

It’s not as easy as it sounds, right?

Nowadays, most people book hotels and experiences through travel agencies and package websites.

But your hotel or experience can be different. With a few small changes, you can create a website and blog that attract new guests and turn them into paying customers.

I’ll let you in on a little secret.

The way you write about your hotel, resort, lodge, or tour can MAKE or BREAK your direct booking rate.

As a copywriter, I can write web pages and blog content that not only bring new people to your website through search engines, but also lead them to book directly with you.

make travel exciting

Many travel services write boring descriptions like this:

“We are a full-service luxury hotel in the heart of New York City.”

Instead, what about this?

“Feel the heartbeat of the most celebrated city in America.”

Much more exciting!

Or this, for a resort in Bali:

“Discover an ancient city just outside your door.”

Upgrade your marketing materials

My writing puts your guests in the middle of an exciting adventure starring your hotel, attraction, or tour.

You’ll be able to stand out among your competitors and win more direct bookings (and more revenue for your business)!

  • Rewrite your hotel or tourism website to increase bookings

  • Create email autoresponders to encourage repeat customers

  • Discover how to differentiate your business from your competitors

  • Create compelling Airbnb listings

  • Write blog content to attract new visitors to your website


Click the button below to get started!



What clients are saying

Amanda is my go-to for copy and content development. It is simple—she is a steller professional!
Amanda was great to work with and is an excellent writer. I will definitely use her again!
Amazing human and great work. I have already contracted her to complete all of my web content.



I publish free marketing tips and trends for hoteliers, lodge owners, Airbnb hosts, tour guides, and more on the blog.

About Me


MY NAME IS amanda

I’m a freelance copywriter based in Tokyo, Japan. I’ve written for all sorts of businesses from luxury hotels, cruise lines, and travel agencies to cryptocurrency startups, chiropractors, and marketing firms.